|
The Bottles of Woodlawn Bottling Co.
|
| M. R. Sweeney Bottling Works |
| M. R. Sweeney Brand
Sweeney left no indication through advertising in the El Paso newspapers or city directories of what he bottled, and I have been unable to locate any examples of the early bottles during his first four years in business. It is probable, however, that such bottles would be embossed with Sweeney's name, would have a crown finish, and could be dated to the years 1905-1908 when he was in business. Sweeney's bottles would have been made by the two piece mold process, as machine-made bottles were not used for soft drinks prior to 1907 and not in general use in El Paso until about 1915. Sweeney's bottles may have been embossed, used paper labels, or combined both types. |
| Woodlawn Brand
Early Woodlawn bottles were generic as to contents and came in at least three varieties. |
| W 01
Method of Manufacture: Two-Piece Mold Color: Light Blue, Solarized Amethyst [Light Blue; Common Green] Size (in cm.): 20.5-20.8 (h); 6.1-6.3 (d) Primary Labeling Style: Embossed Finish: Crown Capacity: ca. 8.5 oz. Overall Bottle Design: Cylindrical Front Description Body: Embossed - (circular plate) WOODLAWN BOTTLING (downward arch)/CO. (horizontally across the center)/EL PASO, TEX. (upward arch) [variation 1 - WOODLAWN BOTTLING (downward arch)/CO. (horizontal)/THIS BOTTLE (horizontal)/TO BE RETURNED (upward arch)/EL PASO, TEX. (upward arch)] [variation 1a - same as 1 but no period after O] [variation 2 - WOODLAWN BOTTLING Co.(period below "o"; downward arch)/EL PASO, TEXAS (upward arch)] Back Description Body: Bare Heel: Bare [Variation 1 - Embossed - 322.02] Base: Bare Manufacturer: Unknown Dating: [1909-1915] Bottles of this type probably date from the company's beginning in 1909 to the general switch to machine-made bottles in El Paso about 1915. The addition of the return message (variation 1) probably indicated a later date than the previous bottles, but this is uncertain, so those bottles must also be dated from 1909 to about 1915. Variation 2 was probably the oldest of the three variations. Collection(s): Becky Garrett Collection, El Paso Museum of History; John Gross collection; Bill Ethridge collection; David Cole collection, Bangs, Texas; author's collection.
|
| Woodlawn also used containers made by automatic and/or semi-automatic bottle machines. At any point in the use of Woodlawn brand beverages, unembossed paper-labeled bottles may have been used. |
| W 02
Method of Manufacture: Machine Color: Light Blue (Colorless; Common Green) Size (in cm.): 19.7 (h); 5.9 (d) [20.7 (h); 6.2 (d)] Primary Labeling Style: Embossed Finish: Crown Capacity: ca. 7 oz. [ca. 8 oz.] Overall Bottle Design: Cylindrical Front Description Neck/Shoulder: Bare [REGISTERED] Body: Embossed - (circular plate) WOODLAWN (downward arch/BOTTLING CO.(horizontal)/ELPASO, TEXAS. (upward arch) in oval plate mold [Registered variation has El Paso separated] Back Description Body: Bare Base: Bare; Expulsion Ring (NOT Owens) [Bare] Manufacturer: Unknown Dating: [1915-1920] Bottles of this type were probably used from about 1915 to about 1920 when Woodlawn ads featured a variety of beverages, including the early Toltec Brand, but did not mention Woodlawn as a brand name. The variation marked REGISTERED probably postdated the container without that designation (Pollard 1993:42). Collection(s): Robert Sproull collection; author's collection. |
| Toltec Flavors
Like Woodlawn brand, Toltec was one of the company's earliest brands. The earliest bottles displayed a large variation in height. |
| W 03
Method of Manufacture: Two-Piece Mold Color: Common Green Size (in cm.): 19.1-19.8 (h); 6.0 (d) Primary Labeling Style: Embossed Finish: Crown Capacity: ca. 7.5 oz. Overall Bottle Design: Cylindrical Front Description Neck/Shoulder: Embossed - ToLtec Brand Body: Embossed - WOODLAWN (downward arch)/BOTTLING CO. (horizontal)/EL PASO, TEXAS. (upward arch) Back Description Neck/Shoulder: Bare Body: Bare Base: Bare Manufacturer: Unknown Dating: [1909-1915] Pre-machine Toltec brand bottles were probably used between 1909 and the change to machine-made containers in 1915. Collection(s): Becky Garrett Collection, El Paso Museum of History; David Cole collection, Bangs, Texas.
|
For an unspecified period (probably around
1915 to at least 1923), Toltec brands were bottled in paper-labeled containers.
An ad in the Herald shows an unembossed bottle with a paper label in the
shape of a modified diamond (right and left points flattened). The
flavor advertised was Toltec Grape Punch. A bunch of grapes graced
the upper center of the label with TOLTEC/GRAPE PUNCH/TRUE FRUIT BEVERAGES/WOODLAWN/BOTTLING
CO./EL PASO/TEX. The punch was advertised as "Cooling, Refreshing,
Healthful. . . For Sale By All First Class Grocers" (EPH 8/31/1923 6:6).
|
| W 04
Method of Manufacture: Machine Color: Colorless Size (in cm.): 21.7 (h); 5.4 (d) Primary Labeling Style: Embossed Finish: Crown Capacity: 7 oz. Overall Bottle Design: Cylindrical with an embossed "crackled" appearance (similar to the effect caused by heating a glass surface then cooling it rapidly) on all surfaces except labeling areas. Three labeling areas are set apart from the crackled surface by embossed rings, each set of two rings creating a narrow band around the bottle: one at the shoulder, one at the body center, and one at the heel. The central band is wider than the other two and has full-faced embossed portraits of Indian faces (presumably Toltecs) on front and rear. Front Description Shoulder: Embossed - TOLTEC-BRAND 7 FL. OZ. around the entire shoulder Body: Embossed - TOLTEC between the two faces Heel: Embossed - WOODLAWN BOTTLING CO. EL PASO, TEX. [S-in-Star] around the entire heel Back Description Shoulder: See front Body: See front Heel: See front Base: Embossed - S-in-a-star (note that manufacturer's mark was embossed on both heel and base) Manufacturer: Southern Glass Company (1917-1931) Dating: [early 1920s-ca. 1940] These bottles likely date from the early 1920s to the advent of ACL bottles in the late 1930s or early 1940s or even to the discontinuation of Toltec brands in 1945. To date, no ACL Toltec bottles or other embossed designs have been located. Collection(s): Willie F. Terrazas collection David Cole collection.
|
| Blatz
During Prohibition, Woodlawn carried two cereal beverages (near-beers), Barlo (also in lime and grape flavors) and Blatz. Blatz, of course, had previously been a beer and turned only to the non-alcoholic trade because of Prohibition. Along with the regular cereal beverage, Blatz prduced ginger ale, grapefruit soda, lime rickey, orange, and cherry semble, although it is unlikely that many (if any) of them were distributed in El Paso (Bates et al 1992b:15). Woodlawn distributed Blatz from 1920 to an undisclosed time, probably near the end of Prohibition in 1933. Blatz played on nostalgia for the real thing in a 1920 ad that reminded the drinker, "you will like Blatz for the same reason your father and his father did--its snappy beer-flavor; rich, heavy invigorating body and sparkling beauty--the result of the old-time methods of brewing and lagering." If that were not sufficiently effective, it continued that "Blatz will not only bring you pleasant memories--it will stimulate, and satisfy your thirst. . . . Blatz of Today--Brewed the Same Old Way. . . . de-alcoholized" (EPH 7/20/1920 10:6). The bottle depicted was a typical amber beer bottle with swollen neck and paper label. The bottle was embossed with BLATZ across the shoulder and a paper neck label affixed to the neck that stated, Blatz (script)/SERVE COLD. The square body label contained an equilateral triangle with a Mogen David (Star of David) in the upper center followed by Blatz (script)/(illegible)/BLATZ, MILWAUKEE. Printing to the left of the triangle was illegible in the ad, but the right side proclaimed CONTENTS/12 FLUID OUNCES followed by more illegible words.
|
| Vess Dry
Vess Dry appeared in two bottle configurations, both of which could have been used during the entire period of time that Woodlawn carried the beverage. It is unknown at this time whether both were used concurrently, one replaced the other, or even if the second bottle was actually used in El Paso. The first bottle was embossed. |
| W 05
Method of Manufacture: Machine Color: Forest Green Size (in cm.): 22.0 (h); 5.8 (d) shoulder; 4.6 (d) waist; 6.1 (d) heel Primary Labeling Style: Embossed Finish: Crown Capacity: 6.5 oz. Overall Bottle Design: Cylindrical with vertical ribs extending throughout the container's surface except labeling areas at waist and neck/shoulder and the extreme upper neck and finish. The two labeling areas were bounded by embossed rings encircling the bottle. Beginning at the heel, the bottle tapered to a constricted waist before expanding into the shoulder. Front Description Neck/Shoulder: Embossed labels were offset 90 degrees from the waist-belt labels and read VESS DRY/REGISTERED on one side and VESS DRY/6½ FLD. OZS. on the other Body: Embossed - VESS DRY/BOTTLE PATENTED Back Description Neck/Shoulder: See front Body: Embossed - VESS DRY/6½ FLD. OZS. Base: Embossed - EL PASO TEXAS 28 around the circumference with the S-in-a-star mark in the center Manufacturer: Southern Glass Company (1917-1931) Dating: [1928-1941] Although this individual bottle has a very small date range from Vess Dry's inception into Woodlawn Bottling Company in 1928 until the final used of the S-in-a-star mark in 1931, the general date range for Vess Dry bottles must include the full span when they were advertised by Woodlawn from 1928 to 1941. The possibility does exist, however, that the bottles were only used for the three-year span and were replaced by paper labeled containers. Collection(s): Bill Ethridge collection; Mike Morrison Collection.
|
| The second (possibly later) Vess bottle carried a paper label. |
| W 06
Method of Manufacture: Machine Color: Forest Green Size (in cm.): 24.4 (h); 6.6 (d) Primary Labeling Style: Paper Finish: Crown Capacity: 12 oz. [ca. 12 oz.] Overall Bottle Design: Cylindrical Front Description Shoulder: The paper label had a pale-yellow, gold-bordered background with a red "seal" in the center. White letters within a white circle proclaimed, Seal/of/Quality with the signature, Vess Jones across the bottom of the seal. To the left appeared, SERVE/COLD with SHELLED/ICE to the right (both in black). Body: A round-cornered, rectangular paper label had a pale-yellow background with a gold border. The label read: CERTIFIED PURE (red)/VESS (upwardly-slanted gold-outlined blue letters)/NONE BETTER AT ANY PRICE (upwardly-slanted)/DRY (horizontal)/GINGER ALE (red)/(in scroll) OUR GUARANTEE: FREE FROM CAP-/SICUM, PRESERVATIVES, OR SYNTHETIC/INGREDIENTS. CONTAINING THE PUREST/SPICES, GENUINE JAMAICA GINGER, PURE/CANE SUGAR AND BLENDED FRUIT ES-/SENCES./CONTENTS 12 OUNCES/PREPARED UNDER LICENSE ISSUED BY/VESS DRY CO. U. S. A. (all in black). [Variation - A round-cornered, rectangular paper label had a pale-yellow background with a gold-border. White outlined, shadowed blue letters proclaimed VESS DRY (V & D in larger caps)/REG. U. S. PAT. OFF. (red)/GINGER signed Seal of Quality (same as on neck/shoulder label) ALE (blue letters)/(in scroll) OUR GUARANTEE (red): FREE FROM CAPSICUM/, PRESERVATIVES, OR SYNTHETIC INGREDIENTS./CONTAINING THE PUREST SPICES,/GENUINE JAMAICA GINGER, PURE CANE/SUGAR AND BLENDED FRUIT ESSENCES. (all in black)/MANUFACTURED UNDER LICENSE ISSUED BY/VESS DRY CO. U. S. A. (all in red).] Heel: Embossed 49 (covered by the lower part of the paper label)[Bare] Back Description Shoulder: Bare Body: Bare Heel: Bare Base: Embossed - 29 S [31E/8] Manufacturer: Unknown Dating: [1928-1941] Because the difference in temporal usage (if any) between the two bottle types is unknown, both must receive the full span when Vess Dry was advertised by Woodlawn (1928 to 1941). The 29 embossed on the base may indicate a 1929 manufacture of the bottle but does not guarantee that the label was used at that time. Collection(s): Author's collection. |
Whistle
|
| W 07
Method of Manufacture: Machine Color: Colorless Size (in cm.): 19.5 (h); 5.8 (d) Primary Labeling Style: Paper (missing)/Embossed Finish: Crown Capacity: 6.5 oz. Overall Bottle Design: Cylindrical with embossed stippling over entire surface [smooth surface with connected rectangles encircling the shoulder below the embossing Front Description Shoulder: Embossed - WHISTLE/REGISTERED Body: Embossed - stippling [bare] Heel: Embossed - WHISTLE Back Description Shoulder: Embossed - WHISTLE/6½ FLD. OZS. Body: Embossed - stippling [bare] Heel: Embossed - BOTTLING CO. Base: Unembossed - indented slightly convex (unusual) [WHISTLE/REGISTERED] Manufacturer: Unknown Dating: [1920-ca. 1925] Woodlawn first advertised Whistle in 1920, and bottles of this type probably date from around that time to the mid- or late-1920s. Whistle had been first introduced in 1916 (Riley 1958:262). Collection(s): Main St. Antique Mall, Las Cruces; author's collection. |
| The second variation was similar the Vess Dry bottle described above. |
| W 08
Method of Manufacture: Machine Color: Colorless Size (in cm.): 22.0 (h); 5.6 (d) shoulder; 4.5 (d) waist; 6.1 (d) heel Primary Labeling Style: Embossed Finish: Crown Capacity: 6.5 oz. Overall Bottle Design: Cylindrical with a fine pattern of embossed crisscrossed lines forming a pattern of uneven, differentially-sized diamonds with small vertical lines in the center except for the neck/shoulder and body labeling areas. The bare body and neck/shoulder labeling areas were not bounded by any form of lines. Beginning at the heel, the bottle tapered to a constricted waist before expanding into the shoulder. Front Description Neck/Shoulder: Embossed - WHISTLE/REGISTERED Body: Embossed - WHISTLE on both right and left sides (90 degrees offset from the neck/shoulder embossments) with a smaller line below wrapped around the total circumference of the bottle that said REG. U. S. PAT. OFF. BOTL. PAT. NO. 70843, 1926 Back Description Neck/Shoulder: Embossed - WHISTLE/ 6½ FLD. OZS. Body: Embossed - See front Base: Embossed - E. STROUDSBURG PA. (local bottles were embossed, EL PASO, TEXAS) Manufacturer: Unknown Dating: [1926-1935 in El Paso] Because of the similarity between this bottle and Vess Dry, the container probably dated to a similar period of 1926 to the late 1930s or early 1940s. These were probably the last bottles used by the El Paso franchise. Collection(s): Author's collection. |
| A transitional bottle retained the same embossed, diamond-shaped crossed lines as in the second embossed container described above but included a blue and white ACL labeling area in the more elongated constricted body front. A diamond formed the base of the logo with the word, WHISTLE, enameled diagonally across the horizontal plane. Ten-ounce bottles of this type were apparently used during the mid-1940s (Bates et al 1996a:W-3-4). Woodlawn had probably discontinued production of Whistle before these transitional containers or the ACL bottles that followed came into use. |
| W 09
Method of Manufacture: Machine Color: Colorless Size (in cm.): 20.1 (h); 5.9 (d) [24.6 (h); 6.2 (d)] Primary Labeling Style: White and Blue ACL Finish: Crown embossed with a "Y" Capacity: 7 oz. [10 oz.] Overall Bottle Design: Cylindrical [with fine embossed stippling on the 10 oz. version] Front Description Neck/Shoulder: A white ACL horizontal rectangle with, WHISTLE, in blue Body: A white-outlined vertical rectangle with blue corners was bisected by a white horizontal rectangle leaving two colorless areas, one above and one below. The upper area contained an upward tilted, Thirsty?, above the word, JUST. Inside the white rectangle the word, WHISTLE, appeared in blue, followed by REG. U. S. PAT. OFF. stenciled into the white background. The lower colorless area announced GUARANTEED/REFRESHING in a white advancing wave format. Back Description Neck/Shoulder: Same as front Body: A smaller version of the front logo above A DELICIOUS DRINK/CONTAINING GENUINE FRUIT FLAVORS/SUGAR FRUIT ACID, U. S. CERTIFIED FOOD/COLOR AND CARBONATED WATER/7 FL. OZS./JOHN KOHLMAN/BEAVER FALLS, PA. in white lettering [10 FL. OZS./BOTTLED UNDER AUTHORITY OF/WHISTLE AND VESS BEVERAGES, INC./ST. LOUIS, MISSOURI] Base: Embossed - G-in-a-square [93/9 B 58/6] Manufacturer: Glenshaw Glass Company (1932-present) [Buck Glass Company (1909-1961)] Dating: [mid-1940s-mid-1950s] The use period for this bottle extends from the mid-1940s until the mid-1950s. Although seven- and ten-ounce versions of ACL Whistle bottles are found in El Paso collections, historical references suggest that Whistle was discontinued by Woodlawn when Pepsi-Cola was acquired in 1935. The "Y" embossed on the finish (see Dating section) indicates 1953 as the year of manufacture. [The use period for the 10 ounce bottle extended from the mid-1940s until the mid-1950s. Around 1953, Whistle changed to a container with a musical note background on the body front with the word, WHISTLE, prominently displayed in the center of the note's ball. The bottle retained the white and blue ACL combination.] (Bates 1996:W-3-4 Collection(s): Willie F. Terrazas collection; author's collection.
|
| Whizz
Whiz was also franchised by the Whistle Company and was bottled in a container similar to the constricted-waist bottles of Whistle and Vess Dry (Phoenix Antiques, Bottles, & Collectibles Club 1989:[22]). Like Whistle, earlier bottles may have been straight sided with paper labels, although this phase may have been missed due to the later advertisement of Whiz. Woodlawn advertised Whiz from 1928 to 1935. |
| W10
Method of Manufacture: Machine Color: Amber Size (in cm.): 22.0 (h); 5.6 (d) shoulder; 4.5 (d) waist; 6.1 (d) heel Primary Labeling Style: Embossed Finish: Crown Capacity: 6.5 oz. Overall Bottle Design: Cylindrical with eight vertical rows of embossed diamonds extending from heel to almost the base of the crown finish except for the two labeling areas. Both shoulder/neck and body labeling areas were bounded by embossed rings encircling the bottle. Beginning at the heel, the bottle tapered to a constricted waist before expanding into the shoulder. Front Description Neck/Shoulder: Embossed encircling neck: WHIZ WHIZ/REGISTERED 6½ OZS. Body: Embossed encircling body: WHIZ WHIZ/REG. U. S. PAT. OFF. NO. 70843 - 1926 Back Description Neck/Shoulder: See front Body: See front Base: Embossed - EL PASO 5 (downward arch)/[S-in-a-star]/28 TEXAS Manufacturer: Southern Glass Co. (1917-1931) Dating: [1928-1935] Although the bottle style was introduced in 1926, the individual bottle is dated 28 (1928), the year that Woodlawn first advertised Whiz. Collection(s): Jim Cullen collection, San Marcos, Texas.
|
| Clicquot Club
The exact chronology of Clicquot Club bottles is unknown to the author, but two embossed bottle types are fairly common in the area. Both were probably in use prior to the first Woodlawn advertisement. At least two paper label bottles may have been used during the early part of the 1941 to 1947 time period when Clicquot Club was distributed by Woodlawn. The two paper label bottles I have examined contain no manufacturer's information. |
| W 11
Method of Manufacture: Machine Color: Common Green [Forest Green] Size (in cm.): 25.1 (h); 6.6-6.7 (d) [25.1 (h); 6.5-6.6 (d)] Primary Labeling Style: Paper - White with gold trim and black lettering [Paper - Olive green with white, black, yellow, dark green, and brown ink] Finish: Crown [Crown covered with gold foil] Capacity: 15.5 oz. [16 oz.] Overall Bottle Design: Cylindrical Front Description Shoulder: Paper label - CLICQUOT CLUB PRODUCTS (underlined between two arrows)/GINGER ALE ROOT BEER/SARSAPARILLA ORANGE PHOSPHATE/BIRCH BEER LEMON SOUR [Bare] Body: Paper label - CELEBRATED/Clicquot Club (back slanted script)/PRONOUNCED KLEE-KO/REG. U. S. PAT. OFFICE/EXTRA DRY/GINGER ALE/NET MEASURE 15½ FLUID OUNCES/MADE FROM CLICQUOT SPRING WATER/HIGHLY CARBONATED FLAVORED WITH/THE FINEST JAMAICA GINGER WITH/DASHES OF PURE FRUIT FLAVORS/AND A MINUTE AMOUNT OF/CAPSICUM (PEPPER). SWEETENED/WITH THE PUREST SUGAR./The Clicquot Club Co./MILLIS, MASS./H. DANGEL CO., BOSTON (fine print) A drawing of an Eskimo with a giant bottle in his arms is centered in the midst of the contents information. [Olive green rectangular paper label with round bulge at top - color drawing of standing Eskimo holding a large Clicquot Club bottle in his arms with TRADE MARK (fine print) between his legs at knee level/Cliquot (script)/REG U S PAT OFF (fine print)/Club (script)/GINGER ALE/PALE DRY (white in a dark green outlined rectangle)/(a scroll with a small seal which says:) Certificate of Quality (Old English letters)/This beverage is made and bottled only at Millis,/Mass. in a modern sanitary plant. It contains true/Jamaica ginger root, pure fruit flavors and spices, all/scientifically blended and AGED 6 MONTHS, then/combined with the finest Cuban cane sugar, pure cold/water direct from the world-famous Clicquot Springs./It complies with all Federal and State Pure Food Laws./Signed: Frank C. Gephart, A. B., Ph. D., (name and degrees in bold type) formerly/Consulting Scientific Expert, U. S. Dept. of Agriculture. (end of scroll)/Bottled only in NEW BOTTLES by/Clicquot Club Co. Millis, Mass. U. S. A./NET CONTENTS ONE FULL PINT (473 C.C.S)] Back Description Body: Bare Base: Unembossed with Owens Ring [R-in-a-triangle X (both large)/0-22-81] Manufacturer: Unknown [Reed Glass Co. (1927-1956)] Dating: [ca. 1941?-?] Bottles of this type were almost certainly used prior to the years that Woodlawn carried Clicquot Club products (i.e. pre-1941) and may have continued into the early 1941-1947 period of use by Woodlawn. Collection(s): Author's collection. |
| Various bichrome and polychrome ACL bottles were in use from at least 1942 to the late 1960s. Color combinations of white and red or white, blue, and red were used at different periods with Eskimo faces appearing on shoulder labels, body labels, or both. Clicquot Club mixers were available in seven-, eight-, ten-, twelve-, and thirty-two-ounce packages at various times throughout the ACL span. Probably, the earliest style, a polychrome ACL container with an Eskimo face depicted on the shoulder label, was used by Woodlawn between 1942 and 1947 when the brand was discontinued in El Paso, but no bottles of this type have been located in the area (Bates et al 1996a:C-19-20). |
| Table
of Contents
Chapter 7d - The Bottles of Whistle, Nesbitt, and Pepsi |