Chapter 12q
The Small Bottlers
El Paso Real Juice Co. and Its Bottles
© Bill Lockhart 2000

El Paso Real Juice Co. (1935-1942)
 Little is known about the El Paso Real Juice Co.  Located at 316 E. 9th St., the company was operated by Leo R Perez.  Perez does not appear in any other soft drink company in El Paso (EPCD 1935-1942).

 
Lime Cola
 Although there were probably other flavors bottled by El Paso Real Juice, only one example, Lime Cola, has been found so far.  Although ACL bottles were available in 1935, most companies had not converted from embossed bottles to the ACL lettering until later in the 1930s or even the early 1940s.  It is therefore possible (even likely) that Perez used either an embossed or a paper label for his earliest brands.

S 19
Method of Manufacture:  Machine
Color:  Colorless
Size (in cm.): ? (h); ? (d)
Primary Labeling Style: Yellow and Red ACL
Finish:  Crown
Capacity: 12 oz.
Overall Bottle Design:  Cylindrical with stippling from heel to finish
Front Description  
Shoulder: Yellow ACL - It’s Definitely Good (upwardly-slanted script)
Body: ACL - a red and yellow bullseye target is superimposed on a red-outlined, yellow rectangle.  A stenciled line below the target outlines the target and top line.  Below it is LIME COLA (red with a larger L and C - the bottom line of the “L” underlines the other letters and contains TRADE MARK REG in stencil). Below this, a stenciled bar contains MIN. CONT. 12 FL. OZS. in red.
Heel: Bare
Back Description  
Shoulder: Bare 
Body: A yellow burst is stenciled with COOLING/REFRESHING/SATISFYING with BOTTLED BY/EL PASO REAL JUICE CO./EL PASO, TEXAS below it in yellow.
Heel: Bare
Base:  Embossed - GC-connected/5412/2
Manufacturer: Glass Container Corp. (1934-1967)
Dating: [1935-1942] Although the possibility of earlier container styles exists, this bottle must be dated to the entire life of the company.
Collection(s): Anthony and Maria Romero collection.
 
Anthony Romero

 
Table of Contents
Chapter 13 - One Year Companies