Chapter 12h
The Small Bottlers
Tri-State Beverage Co. and its  Bottles
© Bill Lockhart 2000

Tri-State Beverage Company (1919-1923) 
     R. Walter Long (sometimes erroneously listed as Walker) was the president, and his brother William H. Long was secretary-treasurer of Tri-State Beverages, a subsidiary of the El Paso Brewing Association from 1919 through 1923.  Local liquor dealers had formed the association in 1898 and built a brewery sometime between then and 1903 at the corner of what is now Latta and Fruitas Streets.  The brewery generated 11,000 barrels of "Golden Pride" beer and an uncounted number of bottles of "Southern Bud."  When Prohibition arrived in Texas in 1918, El Paso Brewing Association, like thousands of other brewers and distributors of alcoholic beverages across the United States, found that it catered to a demand that it could no longer legally fill.  In an attempt to remain solvent, the Association bottled soft drinks in the old brewery while moving most of its brewing equipment across the Rio Grande to Ciudad Juárez.  With the repeal of Prohibition in 1933, the El Paso Brewery reopened, but the Tri-State subsidiary faded into oblivion when it was placed into receivership with Fred G. Lemley in 1923.  The firm advertised Triangle Brand soft drinks and Orange Crush beginning on June 1, 1920.  The following year, Bravo and Bock (both near-beers) were briefly advertised in the city directories (Angus & Harris, 144, 146; EPCD 1919-1923; EPH 6/1/1920 4:6).  In addition to Triangle Brand, Tri-State distributed Orange-Crush, Lemon-Crush, and R-Porter, a wine-like strawberry drink. 
 

Figure 12h-1 - El Paso City Directory, 1920 Figure 12h-2 - El Paso City Directory, 1921

     The Long brothers, themselves, were interesting characters.  Ralph Walter Long was one of many individuals around the turn of the century who was initially known by his first name and middle initial but later (after 1909 in Long's case) chose to be recognized by first initial and middle name.  He arrived in El Paso some time prior to 1898 and became a bookkeeper in the Burton-Lingo Company, a job he held until 1908.  He became manager of the firm the following year along with assuming the position of president of "El Paso Brewery Association, Successors."  In 1910, R. Walter had dropped his association with Burton-Lingo but added the presidency of Rio Grande Lumber Company while managing El Paso Sash & Door Company.  The following year, Rio Grande Lumber Company became Long Lumber Company, and R. Walter added the title of general manager of the brewery and manager of Tri-state Beverage Company to his already impressive listing.  Although he dropped his connection with El Paso Sash & Door in 1911, he continued in his other positions until the dissolution of El Paso Brewery Association in 1923 (EPCD 1898-99-1923). 

     William H. Long arrived in El Paso in 1888 and busied himself with the real estate business.  By 1898, he was president and treasurer of the El Paso Abstract & Loan Company and vice president and treasurer of El Paso Cigar Manufacturing Company on South Kansas Street.  He retained his association with both companies until 1903 when he dropped his connection with El Paso Abstract & Loan and became secretary and treasurer of El Paso Cigar.  By the following year, he was proprietor of the El Paso Cigar Manufacturing Company.  In addition, he became a real estate dealer in 1906 but dropped the cigar business in 1909 to become secretary and treasurer for El Paso Brewery Association, Successors.  William remained secretary and treasurer of the brewery until Prohibition finally insured its demise after 1922 and continued, along with R. Walter for another year in Long Lumber.  After 1923, both Longs faded from the record (EPCD 1888-1923).

 Bottles 

Tri-State Beverage Company 
Orange Crush and Lemon Crush
 
Figure 12h-3 El Paso Times, 7/8/1920
Figure 12h-4 El Paso Times, 7/12/1920
     Tri-State distributed Ward's Orange Crush and Lemon Crush.  Their ads for Orange Crush in the El Paso Herald began on June 1, 1920, and show crown-capped bottles with diamond-shaped paper labels.  An upper border states SWEETENED WITH GRANULATED SUGAR with BOTTLED UNDER AUTHORITY OF ORANGE-CRUSH CO. CHICAGO, U. S. A. on the bottom.  The darker, central section states 6 FL. OZ./A CARBONATED BEVERAGE/FLOVORED WITH OIL OF ORANGE AND CITRIC ACID/ARTIFICIALLY COLORED (all downwardly arched)/Ward's (script - horizontal)/ORANGE- CRUSH/CONTAINS NO/ORANGE JUICE.  Labels on Lemon Crush bottles were similar except for the name (LEMON CRUSH).  It is unknown how long Tri-State distributed Orange and Lemon Crush.  If distribution continued after 1920, the company may have used the colorless, proprietary bottle (patented 1920) described in the Empire section.  Dating guide for Orange Crush bottles in El Paso.
 

Figure 12h-5 - El Paso Times, 7/22/1920
 
R-Porter
     Tri-State also distributed a drink called Weinhard's R-Porter, a raspberry beverage.  The drink was sold in colorless, crown-capped bottles with paper labels.  The rectangular label on the body depicted strawberries beside the boast SUPERIOR/QUALITY.  Within an outlined shape it continued, Weinhard's/R-Porter, followed by [illegible]/[illegible]/The/[illegible] WEINHARD PLANT (pictured strawberries)/[illegible]/[illegible]/MADE WITH FRUIT FLAVOR.  The drink was intended to remind the public of wine (also illegal during Prohibition) (EPT 7/22/1920 3:5). 
 
Figure 12h-6 - El Paso Times, 7/22/1920
 
Dr. Swett's Root Beer
     These bottles are quite unusual in that they are the only ceramic beverage bottles known to have carried the name of an El Paso firm.  Ceramic bottles were much more common in the 1830s-1880 period, although they were still in use in England in the 1920s.  None of the finishes on ceramic bottles illustrated or photographed by Graci are even close in design to the ones found on Dr. Swett's bottles, although a Latter's Home Brewed Ginger Beer bottle shown by Bowman is similar (Bowman 1967:37; Graci 1995:92 102; Martinelli 1974:9).
SM 05 
Method of Manufacture:  Ceramic 
Color:  White (lower half) and Brown (upper half) 
Size (in cm.):  19.0-19.6 (h); 6.2 (d) 
Primary Labeling Style:  Under-Glaze Ink Stamp (black) The bottle was marked with a rubber inkpad stamp before being dipped in glaze.  The glaze became transparent after firing, allowing the mark to be easily visible (Tod 1988:98). 
Finish:  Similar to crown 
Capacity:  ca. 8 oz. 
Overall Bottle Design:  Cylindrical 
Front Description 
Body:  Black Ink - circle within a circle.  Inner circle:  ORIGINAL (downward arch)/ROOT/BEER (both horizontal)/REGISTERED (upward arch).  Outer Circle:  DR. SWETT'S (downward arch)/BOSTON, MASS. (upward arch).  Below circle:  CONTENTS 8 FLUID OUNCES. 
Back Description 
Body:  Black Ink - triangle within a triangle.  Inner triangle:  BOTTLED/BY.  Outer Triangle:  TRI-STATE (left side)/[inverted V] (apex)/BEVERAGE CO. (right side)/EL PASO, TEX. (base). 
Base:  Bare 
Manufacturer:  Unknown 
Dating:  [1919-1923] 
Collection(s):  David Cole collection, Bangs, Texas; Jim Cullen collection, San Marcos, Texas. 
 
[Jim Cullen] [Jim Cullen]
 
Triangle Brand Beverages
     Triangle beverages were bottled during the entire life of Tri-State Beverage Co. and came in a variety of flavors including:  Cream Sarsaparilla, Delaware Punch, Ginger Ale, Grape, Raspberry, and Strawberry.  The company advertised frequently during 1920 in the El Paso Herald, changing their ads every week.  They told the male public, "The Triangle brand means genuine satisfaction.  Drinks of absolute purity with the rich flavor that'll make you smack your lips from the first taste to the last drop.  Order a trial case today" (EPH 7/16/1920 5:5).  They suggested that women "make a selection from the list of Triangle soft drinks or order an assorted case--then put a bottle or so in COLD storage for an hour or two--then try a glass of this pure, sparkling, delicious goodness and you will find that there is nothing on earth that will cool you so quickly.  Try it--order your case today" (EPH 7/24/1920 5:1).  Triangle Brand drinks came in embossed bottles that may have included paper labels for each flavor. 
 
Figure 12h-7 - El Paso Times, 7/24/1920 Figure 12h-8 - El Paso Times, 7/16/1920
 
SM 06 
Method of Manufacture:  Machine 
Color:  Light Blue, Common Green 
Size (in cm.):  20.8 (h); 5.7 (d) [20.5 (h); 5.9 (d)] 
Primary Labeling Style:  Embossed 
Finish:  Crown 
Capacity:  6.5 oz. [7 oz.] 
Overall Bottle Design:  Cylindrical 
Front Description 
Shoulder:  Embossed - TRIANGLE/BRAND/BEVERAGES within an inverted triangle with a smaller, solid inverted triangle in the center of the logo.  The word "beverages" is broken at the letter "r" to form two sides of the inverted triangle.  A tiny inverted triangle rests below the "r." 
Body:  Bare, possibly to hold a paper label 
Heel:  Embossed - MIN CONTENTS 6½ FL OZ./PROPERTY OF TRI-STATE [CONTENTS 7 FLU. OZS./PROPERTY OF TRI-STATE] [7 FLU. OZS./PROPERTY OF TRI-STATE] 
Back Description 
Shoulder:  Bare [same as front] 
Body:  Bare 
Heel:  Embossed - BEVERAGE CO. EL PASO, TEX.[CH243S G 21/BEVERAGE CO. EL PASO, TEX.] [OS 215 S/21/BEVERAGE CO. EL PASO, TEX.] 
Base:  Embossed - a single equilateral triangle [4 in the triangle] [1 in triangle] Some bottles have an Owens ring. 
Manufacturer:  Unknown 
Dating:  [1919-1923] Bottles of this type were probably used during the entire tenure of Tri- State from 1919 to 1923. 
Collection(s):  Rick Chavez Collection; author's collection. 
 
Rick Chavez
 
Bravo and Bock 
     Bravo and/or Bock, near-beers, may have been bottled in regular El Paso Brewery bottles.  Most of the cereal beverages, however, were bottled in amber, beer-style bottles with paper labels.  Thus, Bock and Bravo may have been packaged in unembossed paper-label bottles. 

     A steel sign advertising Bravo has survived.  The sign likely depicted the paper label worn by the Bravo container.  A blue rectangle formed the background for the label with a yellow strip extending diagonally upward from left to right.  Centered on the background was a green- outlined white shield with a toreador dressed in traditional green garments waving a large red cape that diagonally covered the center of the shield.  On the cape, white letters proclaimed Bravo!/The Drink Supreme.  A snorting, brown and black bull charged down at the cape from the upper left corner of the shield.  A small scroll superimposed across the lower edge of the shield showed the drink as being MANUFACTURED BY/EL PASO BREWING ASS'N/EL PASO, TEX.  Labels of this type probably appeared on unembossed amber bottles or containers embossed with the El Paso Brewery logo (Rick Chavez collection). 
 

Rick Chavez collection

     Embossed El Paso Brewery bottles described below may have contained Bock and/or Bravo.

SM 07 
Method of Manufacture:  Two-Piece Mold [machine] 
Color:  Amber 
Size (in cm.):  18.9 (h); 5.6 (d) 
Primary Labeling Style:  Embossed 
Finish:  Crown
Capacity:  7.5 oz. 
Overall Bottle Design:  Cylindrical 
Front Description 
Body:  Embossed - (plate) EL PASO (downward arch)/BREWERY (upward arch) [some bottles (probably later ones) did not use obvious plate molds, and the final bottles were machine-made - on non-plate containers, letters are larger on two-piece mold examples] 
Back Description 
Body:  Embossed - THIS BOTTLE/NOT TO/BE SOLD (on some rare, later bottles, backs were bare) 
Base:  Bare [Owens ring on machine-made bottles] 
Manufacturer:  Unknown 
Dating:  [1898-1923] Bottles of this type were likely used from the inception of El Paso Brewing Association in 1898 to the dissolution of the company (along with Tri-State) in 1923.  It is known that at least one El Paso bottler (Henry Pfaff) used crown finishes prior to 1898, so crown finishes on the bottles during the period would not be unusual.  Bottles with discernable plate mold markings may have been used during the early part of the period (possibly from 1898 to the mid-teens) with the same design (no plate mold mark) on later containers.  Machine-made bottles were likely used after 1915.  The later bottles would probably have been used for Bock and/or Bravo. 
Collection(s):  Richard Chavez collection.; Robert Sproull collection; author's collection. 
 
Rick Chavez Bob Sproull Bob Sproull
 
Table of Contents
Chapter 12i - Border Beverage Co. and its  Bottles