The population grew very gradually, and Alamogordo experienced a slump between 1905 and 1912.  Despite this local recession, George A. Weigele, an Alamogordo baker since at least 1903, began offering the town's 1,948 people Weigele's Pop at his downtown bakery and confectionery in 1910.  Although he probably began bottling in the back of his wife's boarding house (where he also did most of his baking), he had opened up a bottling facility on Delaware Ave. by the following year.  The bottling operation became popular and was run by his son, George, Jr.

     Weigele ushered in the era of the small, family owned bottler in Alamogordo.  His Alamogrodo Bottling Works likely grew with the population, and many citizens surely drank his "pop" as part of the celebration of New Mexico statehood on January 6, 1912.  A series of other owners followed, and the bottling works was usually only open during the hot, summer months.  Eventually the last owner changed the name to Crystal Bottling Co. and the next one again renamed the plant the Crystal Beverage Co.  Crystal closed its doors about 1947, and the national brands came into prominence.

     National brands first arrived in Alamogordo in the form of Coca-Cola in 1921. Although Alamogordo Bottling Works was now a franchise unit, serious marketing of the product did not come until Crystal Beverage Co. lost (or sold) the franchise in the early 1930s.  Magnolia Coca- Cola Bottling Co. of El Paso began trucking Coca-Cola into Alamogordo and initiated a series of ads in 1937.  Soon the company established a warehouse and later a bottling plant that was divorced from its parent firm and obtained its own franchise.  By the mid-1940s, the population had grown to 10,522, and outside companies were shipping Pepsi-Cola and Royal Crown products.  Competition had arrived.

     When the Pecos Valley Coca-Cola Co. of Roswell, New Mexico, bough the Alamogordo plant in 1975, the discontinued bottling in Otero County and shipped filled containers to the city (and their entire territory) from their Carlsbad plant.  Bottling in Alamogordo had come to an end.  The national trend by this time was toward fewer bottlers with larger territories, and Alamogordo has been caught in that trend since the 1980s.  Local bottlers are gone; local bottling is finished.  Both The Coca-Cola Bottling Group, Southwest, Inc. and Pepsi Cola West, the only two carbonated beverage distributors left in Alamogordo are small branch warehouses for large corporations headquartered far away.